Illicit Elixir is a new to market beverage that contains Dopamine. To turn Dopamine into something with pizazz, Illicit created Dopajoy. The challenge was identifying who would appreciate such a great product. The first step was helping to define Illicit's tribe of people who were most likely to enjoy and stand up for this brand. Together, we created audience profiles and pitch decks to both investors and distributors that demonstrated the size of market and value. Once established, we went on to help create a creative strategy and engaging social strategy to build followership, customers and evangelists to spread the word about Illicit Elixir.
