Since falling in love with advertising while running the marketing and advertising for a small Mexican restaurant in college, I learned a thing or two about brands.
First, nothing is more powerful than an insightful and relevant strategy that’s executed beautifully. It’s the foundation of great communication which changes perceptions, creates loyalty and makes your brand famous.
Second, that the process to create work doesn’t have to be hard — with the right people, building a brand moves fast, is fun and feels great. It creates a vibe that builds strong partnerships.
The same kind of vibe I have working with Peter for so many years, it’s what makes me excited to work every day.
I've had over 25 years of success, with work recognized by my colleagues for effectiveness, creativity and innovation. But, my greatest accomplishment was leading the creation of a campaign so successful, it had to stop running within three months. That brand is worth over $80 billion today, so it was worth the wait.
When I am not writing about myself in the first person, you’ll find me cooking or enjoying time at the beach with my beautiful family.
