Bloomberg is one of the world's leading news companies and prides itself on global coverage and reporting. But in a crowded news landscape filled with 24-hour coverage and breaking alerts, how do you differentiate? Every news organization claims comprehensive reporting—so how do you prove Bloomberg delivers something competitors can't?

Bloomberg has a unique difference from other news organizations because of its data-first beginnings. The company makes insightful connections that others don't see. Leverage this insight to create the provocative campaign: See What Others Miss. Don't just report the news—reveal the patterns hidden in plain sight. Make data storytelling as compelling as breaking news.

Created a content-driven campaign that made data beautiful and engaging: Leveraged powerful facts within data to demonstrate Bloomberg's unique ability to see connections others miss Turned connections into fact-driven narratives with human interest angles Developed unique infographic design to communicate each story—much more compelling than white papers Transformed infographics and facts into art across broadcast, digital, OOH, and AR Made complex data instantly understandable and shareable

Content released weekly and distributed across all Bloomberg properties and contextually relevant programming related to topics featured in videos, proving Bloomberg sees deeper than surface-level reporting.