Headache:
Governor Healey's economic development plan spotlights Massachusetts' leadership in sustainability and climate action, but how do you translate that into tangible economic impact? Boston hosts world-class companies at the forefront of reversing climate change, but young professionals need a compelling reason to choose Massachusetts over other tech hubs to build their careers and settle in the state.
wow moment:
Don't just talk about climate leadership—demonstrate it on a global stage. Create the CLIMATECH Summit, a premier global conference that positions Boston and Massachusetts as the epicenter of climate innovation. Make the state synonymous with climate solutions, attracting both talent and investment by proving this is where the future is being built.
execution:
Launched a multi-faceted event that combined influence with accessibility: CLIMATECH Summit convened top experts, innovators, and policymakers to discuss cutting-edge solutions to the climate crisis
Combined summit with Boston Commons Music Fest to engage the public in climate initiatives
Created a two-tiered experience: high-level policy discussions for industry leaders, cultural celebration for the broader community
Positioned climate tech as both serious business opportunity and cultural movement
activation:
The event established Boston and the State of Massachusetts as a driving force in the global sustainability movement, creating a magnet for climate-focused talent and companies.
here's the skinny:
Made saving the planet a career move.