We all hate our cable internet. No matter who you are, cable providers have become synonymous with frustration—slow speeds, outages, outdated technology, terrible customer service. But switching internet providers feels like a massive hassle. How do you convince people that making the change is worth the effort when they've been burned before?

"Uncable Yourself." When you're not held back by tired cable internet solutions of yesterday, but instead powered by Frontier Fiber Internet Solutions, you unlock what's possible, today and tomorrow. Don't just switch providers—liberate yourself. Make it about freedom from constraint, not just faster speeds. Turn a utility upgrade into an act of self-empowerment.

Leveraged a simple but powerful insight—cable internet is holding everyone back: Positioned Frontier Fiber as the antidote to cable frustration Made the switch feel like breaking free, not just upgrading Messaging focused on unlocking potential rather than technical specs Campaign showed what becomes possible when internet stops being a limitation

Integrated campaign across broadcast, digital, and social that reframed fiber internet as liberation from cable's limitations. Results: 2-year YOY record growth: 24% revenue growth, 18% customer growth, 6% added services growth.