Inari, a pioneering company combining plant genomics, data science, and gene editing to develop stronger, more sustainable plants, faced agriculture's biggest barrier: tradition. As a disruptive force trying to reshape modern agriculture, they needed a bold identity that could break through an industry notorious for resisting change and viewing new technology with skepticism.

"Change the culture of agriculture" by breaking the status quo. Don't ask permission to innovate—challenge the entire system. Position gene editing not as lab science but as the solution to agriculture's most urgent problems: sustainability, efficiency, and feeding a growing planet. Make disruption feel like progress, not threat.

Created a dynamic brand identity built on challenging traditional practices: Positioning that framed innovation as environmental necessity, not corporate experimentation Messaging focused on creating crops that are more resilient, efficient, and environmentally friendly Visual identity that projected forward-thinking company culture over agricultural convention Communication strategy addressing modern challenges head-on: climate change, food security, environmental impact Brand platform dedicated to transforming the industry with groundbreaking solutions

Launched a comprehensive brand experience that encouraged new methods fostering a healthier, more resilient agricultural landscape, reshaping the industry into a more sustainable, forward-thinking model that benefits both environment and global food system.