Headache:
Create an impactful event to maximize social media reach with minimal resources and no access to Jay-Z.
wow moment:
A store window at Macy’s on 34th Street in Manhattan, one of the world’s most visible and high-traffic locations, second only to Times Square to leverage the name recognition and cultural impact of the iconic artist, Jay-Z.
execution:
Focus on creative, shareable moments and engaging content to spark viral interest. Utilize strategic partnerships, influencers, and compelling storytelling to amplify visibility and connect with the audience effectively.
activation:
We transformed the Macy’s window into an interactive display to launch the fragrance, supported by a targeted out-of-home campaign, digital ads, and a dedicated website. Sales exceeded forecasts, and the interactive experience extended through Valentine’s Day. Video content from the event later became a successful TV spot.
here's the skinny:
To be iconic. Act iconic.
