How do you leverage the Boston Celtics' historic championship win to create buzz for Massachusetts and get people from out of state to visit? Championship moments are fleeting—the social media frenzy passes quickly, and tourism opportunities disappear unless you act fast. How do you turn a sports victory into sustained travel interest?

Sports fans are known for going wherever and doing whatever it takes to experience the history of great teams like the Celtics. Create a celebratory cigar in homage to Red Auerbach, who famously always lit a cigar with a win. Make the victory tangible, shareable, and inherently tied to Boston's sports legacy. Turn a legendary coaching ritual into a tourism magnet.

Created custom victory cigars that honored Celtics history: Custom-made box of cigars designed as premium keepsakes Included a note connecting the gift to Red Auerbach's iconic tradition Sent boxes to sports influencers with ties to Massachusetts or the Celtics to leverage their network of followers Made the product itself Instagram-worthy—a physical symbol of championship culture

Influencers posted social videos unboxing and celebrating with the cigars, creating organic buzz and desire to come to Boston, driving over 50 million impressions across top DMAs for tourism to Massachusetts.