Juvenescence needed to re-launch Metabolic Switch, their flagship ketone supplement designed to support metabolic health and energy, in a crowded wellness market flooded with ketosis solutions. How do you stand out when everyone from diet plans to meal kits claims to unlock the same benefits? The supplement category is saturated, and consumers are skeptical of miracle promises.

Position Metabolic Switch not as another supplement, but as a longevity tool for those striving to live longer, healthier lives. Make ketosis accessible without the restrictive diets. Empower individuals to maximize their potential and embrace vitality—not through deprivation, but through activation. You don't need to starve yourself into ketosis; you can flip the switch.

Re-launched the product with positioning centered on empowerment and vitality: Targeted individuals seeking the benefits of ketosis without extreme dietary restrictions Messaging focused on activating ketosis to boost energy today while investing in longevity tomorrow Product positioned as solution that enhances energy, health, and well-being simultaneously Brand voice that felt aspirational, not clinical—about living better, not just living longer

Campaign reached ketosis-curious consumers looking for an easier path to metabolic health, offering a straightforward solution to unlock energy and vitality.