Even though PEMCO is a regional insurance provider exclusively serving residents of the Pacific Northwest, they were losing sales to national competitors with no roots in the area. How do you compete with massive brands that have bigger budgets and broader reach? Being local wasn't enough—Pacific Northwesterners were choosing faceless national companies over their hometown insurer.

To help regain their territory, tap into deep local pride and re-establish PEMCO as The Defender of Your Northwest. Don't just sell insurance—sell understanding. Reveal the company's deep knowledge and dedication to Pacific Northwesterners' possessions, lifestyles, and unique corner of the country. Make regional identity the competitive advantage national brands can't replicate.

Developed a multimedia brand campaign that made local expertise the hero: UGC footage created contextually relevant moments demonstrating the need for PEMCO in real Pacific Northwest situations Brand-new web experience introduced "The PEMCO Pledge" as a commitment to the region Social media flew the PEMCO banner in unexpected places to re-target unfinished inquiries Branding across video, OOH, and digital channels reintroduced PEMCO to fellow Pacific Northwesterners Every touchpoint reinforced: we know you because we are you

Campaign reminded Pacific Northwesterners that local roots mean local understanding—turning regional pride into competitive advantage.