With Super Bowl 52 being held in Schwan's hometown of Minneapolis, there was huge potential to increase broad awareness of Schwan's home delivery on a global scale. But how do you stand out when every brand is fighting for attention during the biggest advertising event of the year? How do you "win" Super Bowl Live when you're competing against entertainment giants with massive budgets?

Combine football, food, and fun in a way never seen—or even imagined—before, all housed inside Schwan's signature delivery trucks. Develop an interactive event centered around the world's biggest trivia game ever (literally). Make the trucks themselves the experience, turning Schwan's most recognizable brand asset into an unforgettable Super Bowl attraction.

Created a massive interactive trivia experience that brought the brand to life: World's biggest trivia game housed inside Schwan's iconic yellow delivery trucks Combined football knowledge with food fun in an immersive branded experience Leveraged hometown advantage to create authenticity and local pride Made the delivery truck—usually just a vehicle—the star of the show Interactive format that engaged fans and created shareability

Dominated Super Bowl Live with an experience that was impossible to ignore, turning local brand awareness into global recognition.