Headache:
Cracking the teen market—where brands go to die if they try too hard.
wow moment:
Don't chase relevance. Create it. Sneakerheads treat drops like currency. So we made candy collectible by transforming Trolli into streetwear.
execution:
Trolli teamed with James Harden and adidas to launch Trolli Sour Brite Sneaks—gummy replicas of Harden Vol. II kicks. Not a sponsorship. Genuine product innovation fusing basketball, sneaker culture, and candy.
activation:
YouTube sneakerhead influencers generated authentic buzz around the "drop"
Instagram AR tech turned gummies into shareable UGC content
NBA Live gaming and Shaq amplified reach Why CMOs Will Get a Better Night's Sleep: This proves you can manufacture demand, hijack cultural moments, and turn everyday products into must-haves. The three-way collab delivered distribution none could achieve solo while making Trolli the talk of youth culture—organically.
here's the skinny:
The product was the media strategy.
