BRAVE CAMP

Highlighting the value of underserved youth.

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BRAND STRATEGY

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BRANDED IDENTITY

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BRAND EXPERIENCE

THE SKINNY ON BRAVE CAMP

situation

Underserved kids in NYC face significant challenges in growing into adulthood and discovering their potential. The greatest hurdle they encounter is being unfairly labeled as "less than," which limits opportunities and stifles their growth. These young individuals often struggle against societal biases that overlook their potential, making it harder to find their purpose and thrive. Empowering them to overcome these labels and access the resources they need is essential for their success and well-being.

cut to the chase

Empower underserved children by building their self-confidence and self-esteem through ongoing experiences that encourage self-discovery and personal growth. By learning about their strengths and the value of bravery, these children gain the courage to move forward and succeed despite challenges. Providing opportunities to explore their potential helps them develop resilience, embrace their unique qualities, and overcome obstacles, setting a strong foundation for their future success.

bold move

Partnering with NYC, we identified 50 underserved youth with the ambition to succeed. They’ll join Brave Camp, a four-year program designed to unlock the power of bravery within. Through transformative experiences, they’ll build resilience and confidence. Their experiences will be filmed over four years, in order to create a compelling documentary not only to raise awareness of Brave Camp, but also to serve as an inspiring learning resource for kids unable to attend and support from the State of New York. This bold initiative empowers youth to rise and thrive.
The Bravery within each child will propel their future.
crazy old guy eating ice cream cone