Plan an impactful event designed to maximize social media reach with minimal resources and no access to Jay Z. Focus on creative, shareable moments and engaging content to spark viral interest. Utilize strategic partnerships, influencers, and compelling storytelling to amplify visibility and connect with the audience effectively.

The media was already secured—a store window at Macy’s on 34th Street in Manhattan, one of the world’s most visible and high-traffic locations, second only to Times Square. With limited options, our main draw hinged on leveraging the name recognition and cultural impact of the iconic artist, Jay Z, as a focal point.

We transformed the Macy’s window into an interactive display to launch the fragrance, supported by a targeted out-of-home campaign, digital ads, and a dedicated website. Sales exceeded forecasts, and the interactive experience extended through Valentine’s Day. Video content from the event later became a successful TV spot.