Philosophy

At Skinny,
we believe creativity
should convert

Not just into applause — into action.
Because great creative isn’t just noticed,
it’s felt, shared, chosen, and remembered.
We believe brand love should lead to action — whether that’s buying, subscribing, recommending, or simply rethinking the role your brand plays in someone’s life.
And we believe strategy and storytelling should move people— emotionally and behaviorally— and move business by driving measurable outcomes.

What Does That Look Like?
When we say “creativity should convert,”
we mean it should show up in:

1. Brand Perception Shift

Increases in favorability, relevance, or uniqueness (via brand tracking studies)
Shifts in “would recommend” or “fits my life” scores
Messaging recall and emotional attribution

We ask: Is your brand more meaningful today than it was yesterday?

2. Behavioral shift

More time spent on your site or app
Higher email opens, clicks, or DMs
Increased foot traffic or trial signups
More UGC, comments, or shares

We ask: Are people engaging more deeply and more often because of this creative?

‍3. culutre shift

Sales team starts using campaign language
Executives referencing the work in meetings
Internal rallying around the idea

We ask: Did this become part of the company’s culture and conversation?

4. Business Performance

Conversion rate increases (not just clicks, but actual conversions)
Decreases in CAC (Customer Acquisition Cost)
Growth in LTV (Lifetime Value)
Increases in revenue tied to creative exposure

We ask: Is this campaign not just visible — but valuable?

5. Scalability and Stickiness

Creative expands across channels and formats without losing impact
It sticks — customers repeat it, share it, make it part of their language
New platforms adapt it, communities build on it

We ask: Does it grow when it spreads?

Creativity that converts is creativity that earns its seat at the table.It doesn’t just look great in a deck — it performs out in the world. That’s the standard we hold ourselves to at Skinny.